Web Developer (UI/UX + Conversion Optimization)

About Wheelhouse 20/20

Wheelhouse 20/20 is a full-service marketing agency based in Beaverton, Oregon. We partner with leading brands across North America to design, build, and optimize digital experiences that drive measurable business results. We are looking for a talented Web Developer who brings a strong blend of technical expertise, design intuition, and conversion-focused thinking to join our growing martech team.

This role is ideal for someone who can balance creativity and precision—someone who loves bringing designs to life, refining user experiences, and improving site performance through data and experimentation.

Job Overview

The Web Developer (UI/UX + Conversion Optimization) will be responsible for building, maintaining, and optimizing websites across multiple platforms. You will collaborate closely with marketing technology, design, and account teams to deliver high-performing, user-friendly sites that convert. The ideal candidate is a self-starter with experience across WordPress, HubSpot, Webflow, and Shopify, and who understands how to translate business goals into intuitive, conversion-driven user experiences.

This role will have direct client interaction and requires someone comfortable managing multiple projects simultaneously while maintaining exceptional attention to detail and creative problem-solving.

Key Responsibilities:Website Development & Platform Management:

• Build and maintain responsive, high-performance websites across platforms including WordPress, HubSpot CMS, Webflow, and Shopify.
• Develop custom functionality, templates, and integrations as needed to support client goals and marketing initiatives.
• Collaborate with designers to translate UI/UX concepts into functional, visually polished websites.
• Ensure all websites adhere to accessibility standards, best SEO practices, and modern coding standards.
• Troubleshoot and resolve website performance, hosting, and integration issues.

UI/UX Design & Experience Optimization:

• Work closely with the design team to ensure websites are intuitive, engaging, and user-focused.
• Conduct UX audits and recommend improvements based on data and user feedback.
• Collaborate on wireframes, prototypes, and design mockups for new projects and redesigns.
• Balance aesthetics with usability and conversion-driven best practices.

Conversion Rate Optimization (CRO):

• Plan and execute website optimization strategies to increase lead generation and on-site conversions.
• Implement and manage A/B tests and multivariate tests using platforms like Google Optimize, Hotjar, or VWO.
• Analyze user behavior data to identify friction points and propose UX enhancements.
• Collaborate with the marketing and analytics teams to interpret conversion data and make iterative improvements.

Cross-Functional Collaboration:

• Partner with the marketing technology team to ensure tracking, analytics, and automation are properly integrated (GA4, Tag Manager, HubSpot, Pardot, etc.).
• Work closely with account managers to scope projects, manage timelines, and communicate progress directly with clients.
• Support the digital and media teams by optimizing landing pages and microsites for campaign performance.
• Contribute to the creation of repeatable processes and templates for faster development cycles and improved quality control.

QualificationsExperience:

• 10+ years of experience in front-end or full-stack web development, preferably within an agency environment.
• Proven experience managing multiple web projects simultaneously across various CMS platforms (WordPress, Webflow, Shopify, HubSpot).
• Demonstrated success in improving website conversion rates through UX and CRO techniques.
• Experience collaborating cross-functionally with marketing, design, and strategy teams.

Skills & Technical Expertise:

• Proficiency in HTML, CSS, JavaScript, and PHP (React or similar frameworks a plus).
• Strong understanding of responsive design and cross-browser compatibility.
• Experience with APIs, plugins, and custom CMS integrations.
• Familiarity with UX design tools (Figma, Adobe XD) and testing/analytics tools (Google Optimize, Hotjar, GA4, Tag Manager).
• Solid understanding of SEO fundamentals, accessibility standards, and page-speed optimization.
• Strong problem-solving skills and meticulous attention to detail.

Attributes:

• Analytical thinker who uses data to guide creative decisions.
• Self-motivated and capable of working independently with minimal supervision.
• Excellent communicator who can confidently present work and ideas to both internal teams and clients.
• Comfortable balancing multiple deadlines in a fast-paced agency environment.
• Passionate about creating digital experiences that are both beautiful and effective.

Why Join Wheelhouse 20/20?

• Collaborate with a team of marketers, designers, and developers who value innovation and measurable impact.
• Work on diverse, high-profile projects across industries.
• Enjoy a remote-first work environment.
• Competitive salary, benefits, and opportunities for professional growth.
• 401K, Paid Time Off, Health Benefits
• Wheelhouse 20/20 is an equal opportunity employer