Creative Strategist

Are you a creative strategist who knows how to turn a raw idea into a high-performing ad and scale it fast? This role is your chance to take full ownership of paid social creative at a fast-moving DTC makeup brand that’s built to test, learn, and grow quickly.

You’ll be responsible for scripting, sourcing, briefing, and optimizing UGC and direct-response content across TikTok, TikTok Shop, and Meta. If you’ve worked in performance-led creative, know what actually drives conversions, and want to own results, you’ve found the role for you.

WHO THEY ARE

The brand channels the Milanese style of luxurious, refined, and effortless modern into dermatologist-tested makeup essentials.

Every formula is ingredient-conscious and made for real skin, especially textured, oily, or mature skin that’s often overlooked in the beauty space. Their packaging is sleek. The textures are satisfying. The tone? Sharp, stylish, and never overdone.

Their growth has come from knowing how to move quickly, spot what works, and scale it. With ambitions to reach nine figures in revenue, they’re building a brand that’s as much about execution as it is about aesthetics.

But what truly defines them is how they operate:

Fast & focused – No layers, no overthinking. Test, learn, move.

Product is part of the pitch - This isn’t makeup dressed up with marketing. The product stands on its own with bold formulas, standout packaging, and quality that overdelivers at the price point.

Obsessed with what works – Every decision is driven by results, not ego.

_This is a remote, contractor role with flexible hours and a performance-first mindset._WHAT’S IN IT FOR YOU

• Performance-based bonuses – Earn more when your creatives drive profitable results
• Creative autonomy – Ownership over strategy, concepts, and execution
• Remote flexibility – Work from anywhere while syncing with a globally distributed team
• Training support – Access to internal resources and development opportunities
• Culture of excellence – Join a team that values innovation, adaptability, and execution

WHAT YOU’RE GETTING INTO

• Run structured creative research across ad libraries, competitors, and audience behavior to extract high-performing angles, hooks, and objections that feed into winning campaigns
• Craft thumb-stopping, direct-response scripts for Meta and TikTok that consistently drive clicks, engagement, and improve ROAS
• Own the UGC workflow end-to-end, from sourcing and briefing creators to reviewing and optimizing output, with a focus on scalable, performance-driven content
• Deliver clear, actionable briefs to editors and designers to reduce revision cycles and accelerate time to launch
• Analyze performance data via Meta Ads Manager, Atria, and other tools to spot creative patterns, iterate quickly, and double down on top performers
• Stay on top of beauty and short-form video trends to ensure all creative feels current, relevant, and competitive
• Collaborate closely with the founder and project manager to ensure creative output is directly aligned with campaign goals and revenue targets.

WHO YOU ARECreative thinker – You bring fresh, original ideas that align with trends while staying rooted in customer psychology and brand storytelling

Strategic operator – You understand how to turn creative direction into performance outcomes, always aligning your work with ROAS goals and business objectives

Highly adaptable – You thrive in fast-paced environments, pivot quickly based on performance data, and stay ahead of shifting trends and formats

Performance-focused – You know how to create ads that don’t just look good, they scale profitably

Proactive and organized – You take initiative, manage timelines and creator workflows with precision, and never let deliverables slip

Clear communicator – You give strong, actionable feedback and collaborate smoothly with editors, creators, and leadership

Tool-savvy – You’re confident working with Slack, ClickUp, Frame.io, Meta Ads Manager, TikTok Shop

Bonus Points If You Have

• A network of high-quality UGC creators in the beauty or makeup space
• Hands-on experience with TikTok Shop and short-form video content optimized for native selling
• A strong pulse on emerging beauty aesthetics, product storytelling, and emotional triggers that resonate with Gen Z and millennial audiences

WHAT SUCCESS LOOKS LIKE30 Days: You’re fully onboarded, aligned with the brand’s tone, creative tools, and workflows. You’ve delivered your first briefs and collaborated with creators to begin testing early concepts.

60 Days: Your creatives are live and driving results. You’ve helped launch campaigns that profitably scale past the $50K/month mark in ad spend while hitting ROAS benchmarks.

90 Days: You’re consistently producing and iterating high-performing creatives that scale to $100K–$200K+ in ad spend. Your systems for creative testing and UGC coordination are running smoothly, and you're actively contributing to revenue growth through data-led iteration.