Category Manager

Join the team building the future of accessible healthcare. At Evaro, our we work at the intersection of clinical expertise and AI technology - delivering faster, smarter care to patients who need it. About Evaro Evaro is a fully licensed and regulated healthcare platform that combines AI-assisted consultations with clinical oversight from qualified healthcare professionals. We provide instant medical access, diagnosis, and next-day prescription delivery for a wide range of primary care conditions - making quality healthcare faster and more accessible for everyone. Our technology handles the routine so our clinicians can focus on what matters: patient care. As a Category Manager you won't just be performing your role — you'll be helping shape how modern healthcare services are delivered. Role Overview We're looking for a Category Manager to join our commercial team. You’ll own the performance of one or more treatment categories, defining strategy, identifying growth opportunities, and driving revenue, conversion, and profitability. This is a hands-on role in a growing team. In this role, you will combine data, market insight, and customer understanding to improve category performance end-to-end while working cross-functionally with Product, Marketing, Clinical, and Operations. If you thrive in fast-paced environments and enjoy taking ownership of outcomes, you’ll fit right in. Key Activities_Category Performance and Analysis_

• Own category performance: revenue, patient volume, conversion (landing → consultation, consultation → prescription), repeat/return rates, and margin at CM1, CM2, and CM3
• Conduct hands-on analysis using self-serve BI tools; identify what's working, what's not, and why
• Ensure analytics infrastructure exists to understand category performance end-to-end; partner with Data team to build what's missing
• Monitor performance against targets; surface underperformance early with diagnosis and proposed actions
• Have a living plan of prioritised actions and experiments to improve category performance

Market and Competitor Intelligence

• Be the internal expert on the market and competitive landscape for assigned categories: patient segments, competitor propositions, pricing strategies, market trends, regulatory shifts
• Maintain up-to-date competitor tracking; know what they're launching, where they're winning, and what's driving it
• Translate market insights into actionable recommendations for Marketing, Clinical, Product, and Commercial leadership

Patient Experience And Conversion

• Define what the patient experience must deliver to win in each category: journey flow, content, clinical pathways, messaging, and UX
• Obtain customer insights to understand patients needs, desires and current experience with Evaro as relates to the relevant categories
• Write or source copy for category pages and communications; care deeply about clarity and conversion
• Direct Clinical Specialists on category-specific clinical content; ensure clinical accuracy and patient comprehension
• Continuously identify, prioritise, and test improvements to conversion and retention across the funnel
• Validate that changes deliver intended impact; iterate based on results

Commercial Execution

• Identify and implement trading actions, partnering with marketing: promotions, seasonal plays, AOV initiatives, category campaigns, PPC tests
• Recommend pricing changes to CCO with clear rationale and expected impact
• Build business cases for category investment (e.g. major innovations to the category); quantify opportunity and required resources; where appropriate project manage the creation and launch of such innovations
• Track campaign-specific metrics (e.g., AOV uplift from test kit attach) and feed learnings back

Cross-functional Coordination

• Influence PxE roadmap by clearly articulating category needs and patient outcomes; understand that Product owns the platform and prioritisation decisions. Escalate conflicts between category needs and PxE capacity to CCO when necessary
• Work with Operations on capacity and fulfilment constraints affecting category performance, and opportunities to improve economics and outcomes
• Collaborate with Clinical team on evidence base and compliance for category propositions
• Share insights across Category Managers to build collective knowledge

Technical and Professional CompetenciesEssential

• Highly numerate with strong analytical skills, evidenced by qualifications (e.g., A-level Maths, quantitative degree) and demonstrated hands-on analysis experience
• Proficiency with Excel/Sheets and BI tools; able to conduct own analysis and draw actionable conclusions without relying on analysts
• Experience in commercial, growth, or target-driven roles with clear accountability for performance metrics. Financially literate and able to rapidly understand a market in depth
• Highly customer centric; demonstrated ability to deeply understand customer/patient needs using qualitative and quantitative methods (research, surveys, conversion analysis, NPS, user feedback)
• Strong understanding of digital UX; intuitive sense for what makes experiences clear and effective
• Excellent written communication; able to write clear, persuasive copy and articulate requirements precisely
• Experience coordinating cross-functional teams in a matrix environment; excellent project manager and able to influence without authority
• Comfortable with ambiguity; able to make decisions with incomplete information and adjust as you learn

Preferred

• Experience in healthcare, telehealth, pharmacy, or regulated consumer markets
• Background in e-commerce, digital health, or subscription/retention businesses
• Experience working closely with product management teams; understands product development trade-offs
• Familiarity with competitive intelligence and market research methods
• Interest in applying AI tools to category management and analysis
• Experience in high-growth environments where priorities shift and speed matters

Success Measures (KPIs)

• Revenue growth: Achieve or exceed category revenue targets (specific targets set per category)
• Patient volume: Meet quarterly and annual patient acquisition targets
• Conversion performance: Improve conversion at key funnel stages — landing → consultation request, consultation → prescription — with specific percentage targets
• Retention/repeat rate: Increase repeat patient rate against baseline, with category-specific targets
• Margin performance: Meet CM1, CM2, and CM3 margin targets; demonstrate understanding of margin drivers and levers
• Campaign effectiveness: Deliver measurable results on category-specific initiatives (e.g., AOV uplift from test kit attach, promotion ROI)
• Cross-functional effectiveness: Requirements provided to Product/PxE are clear, accepted, and delivered successfully; Clinical content directed is accurate and timely

Practicalities Working Location: remote Working Hours: flexible Salary & Benefits

• Annual Leave: 25 days + Bank Holidays + birthday off
• Health Plan: Enhanced healthcare coverage
• Parental Leave: Competitive parental leave policies
• Growth: Clear progression pathways and development opportunities
• Culture: Supportive, collaborative environment with structured onboarding

Our hiring process We keep things straightforward and respectful of your time:

• Initial online interview (30 min) with Talent Partner
• Online Interview (30 min) with Hiring Manager
• Taster Day (paid)
• Offer