Email Marketing Strategist

Flow Butler is a boutique, specialist email marketing team based on the Gold Coast, Australia. We work with clients long-term, build deep relationships and genuinely care about their businesses. Our clients stay because we’re invested, detail-oriented and obsessed with doing excellent work.

We're looking for an Email Marketing Strategist to own retention marketing for multiple Australian DTC e-commerce brands. You'll be the brain behind sophisticated Klaviyo strategy, working directly with our co-founder to craft high-level email strategies that drive growth for brands doing $5M-$50M+ in annual revenue. Ideal for someone who is an accomplished strategist, writes compelling copy and wants autonomy to shape email programs from the ground up.

What you'll do

• Strategic ownership: You'll be the strategic lead for email marketing across multiple DTC brands, architecting sophisticated retention strategies that go far beyond basic welcome flows and promotional campaigns.
• Klaviyo mastery: Build advanced segments, complex automation flows, and data-driven campaigns in Klaviyo. You'll need to understand how all the pieces fit together at an architectural level.
• Copywriting: Write persuasive email copy that matches each brand's unique voice and resonates with Australian / international audiences. We do use AI tools, but you need to know what good copy looks like and how to prompt effectively.
• Analytics & insights: Dive deep into Klaviyo, GA4, and Shopify data to uncover opportunities. Present insights and recommendations to clients, showing them what's working and what needs to change.
• Research & innovation: Stay ahead of email marketing trends by studying what top DTC brands globally are doing. Bring fresh ideas and test them with our clients.
• Team leadership: Brief our implementer and designers through Slack and ClickUp. You'll be the next-most-senior person on the team, so leadership ability matters.
• Client communication (future): Once you've proven yourself, you'll join strategy calls with clients and become their trusted advisor on email retention.
• Monthly strategy planning: Map out what's coming up for each client monthly, working backwards from deadlines to ensure nothing falls through the cracks.

Who we're looking for

Someone with 4+ years of experience who has the following skills and traits:

• Klaviyo expert: You've lived in Klaviyo for years and can build advanced segments and complex flows without breaking a sweat. If you haven't used Klaviyo extensively, this probably isn't the right fit.
• DTC e-commerce strategist: You've worked with Shopify brands doing serious volume ($5M-$20M+ annually). You understand that sophisticated brands need sophisticated strategies, not just basic flows.
• Agency background preferred: You've juggled multiple client accounts and know what works for one brand might tank for another. You've seen patterns across different brands and verticals.
• International market savvy: You understand cultural nuances and have specific Australian/US market exposure.
• Strategic thinker, not just a doer: You don't just execute tasks – you think deeply about why we're doing something, research best practices, and bring ideas to the table unprompted.
• Natural communicator: Your English is excellent. You can articulate complex strategies clearly and communicate with intention. Please include the word pineapple somewhere in your written application, but in a way that feels natural, not forced (we care more about how you do this than that you do it at all).
• Copywriting ability: You know what good email copy looks like. You can reference best practices and adapt winning concepts for our clients. AI is your friend, but you guide it.
• Autonomous & proactive: We're a small, family-like team. You'll work predominantly in the AEST time zone. You need to stay on top of work independently and flag issues before they become problems.
• Detail-oriented project manager: Track multiple campaigns across clients, meet deadlines, and keep stakeholders updated through Slack / ClickUp.
• Growth-minded: You're hungry to learn, take feedback well, and constantly improve your craft.

Bonus points if you have:

• Worked with Shopify brands across diverse verticals (beauty, fashion, supplements, toys, wine, etc.)
• Experience with brands doing $20M+ annually
• Figma skills (to review designs and make minor edits)
• SMS marketing experience (nice to have, but we can train)
• Experience managing or mentoring other team members

We look forward to hearing from you and please note we don’t expect perfection in your application. We care more about clarity and honesty than polish. If we feel there's a good fit, we'll provide next steps.