Senior Product Manager

Senior CRM Product Manager - High‑Impact Sales Technology TransformationOutside IR35 | £500-£550/day | Occasional travel to London or Derby Are you a CRM Product Manager who sees CRM as a value‑creating product - not just a database? Do you thrive in commercial environments where sales productivity, data quality, and workflow design actually matter? If so, this contract gives you the opportunity to lead a major CRM transformation with real organisational impact. A large, complex organisation is rebuilding its Dynamics 365 CRM ecosystem, shifting towards an insight‑led sales technology platform that embeds modern sales methodology and powers predictable, scalable revenue growth. This role is the single product owner for CRM - responsible for strategy, data structure, workflow design and cross‑functional delivery. What You'll Own

• Define & drive the CRM product vision and roadmap
• Translate commercial needs into scalable CRM capabilities and behaviours
• Redesign lifecycle stages, opportunity structures and reporting foundations
• Lead discovery, backlog ownership, testing, rollout and adoption
• Embed Challenger‑style sales behaviours directly into CRM workflows
• Establish strong CRM governance and data quality foundations
• Partner with a CRM Technical Lead to co‑design high‑quality solutions
• Align stakeholders across Sales, Marketing, BI, Architecture and Technology

What Good Looks Like

• Clear, consistent lifecycle stages adopted across all sales teams
• Improved forecasting accuracy and pipeline data quality
• A CRM that supports how sales should operate - not how it used to
• Scalable, opinionated CRM foundations replacing fragmented customisation
• A trusted reporting framework for pipeline, conversion, and stage velocity
• Stable release discipline with proper change control

What You Bring

• Significant experience as a CRM Product Manager / Product Owner
• Strong background with Dynamics 365 CRM in commercial environments
• Deep understanding of enterprise CRM design, workflows, governance & data models
• Proven ability to drive adoption and influence senior stakeholders
• A track record of improving CRM data quality, governance and reporting
• Comfort operating in complex, cross‑functional delivery environments

Nice to Have

• Experience embedding Challenger or similar sales methodologies in CRM
• Exposure to Copilot / AI‑assisted CRM workflows
• Experience working in regulated environments (healthcare, pharma etc.)

Role Details

• Contract: Outside IR35
• Day Rate: £500-£550 per day
• Location: Remote with occasional travel to London or Derby for workshops or stakeholder sessions