Apparel Product Manager (Own Brand)

At Sportscape, we’re on a mission to make great sport and outdoor gear accessible to everyone. Through our brands SportPursuit and Private Sport Shop, we bring together a passionate community of sports enthusiasts and offer unbeatable deals from top sports and outdoor brands.

We’re now looking for an experienced Apparel Product Manager (Own Brand) to help shape and grow our Own Brand (OB) team - from concept to customer -across multiple product lines.

The Role

As the Apparel Product Manager (OB), you’ll own the strategy, planning, and commercial performance of our Own Brand apparel collections. You’ll balance creative vision with commercial insight, ensuring our ranges are both inspiring and profitable.

You’ll collaborate across design, planning, logistics, and sales teams to bring great products to market and make sure they perform once they’re there.

Key Responsibilities

• Budget creation: responsible for managing the budgets of the various Own Brand brands, from creation to development and sales
• Range architecture: proposal of range architecture by brand, based on analysis of the existing ranges, competitive intelligence and sales on our sites, in terms of product and sales price; achieve a coherent and efficient number of styles to maximize sales, respecting manufacturing MOQ constraints
• Sales planning: working with sales team to ensure Own Brand sales are scheduled in commercial calendars, based on incoming products. Work with commercial teams to increase visibility of Own Brand through special events and curations.
• Sales analysis: regular analysis of product sales performance and strategic management of the offer to maximize sales (products visibility, price & product assets levers)
• Inventory analysis: in coordination with planning manager, review of inventory-related KPIs (days of inventory, sell-out, aged stock days/provision risk) to assist in informed decision-making. Highlight risks associated with inventory and present solutions.
• Pricing and margin strategy: on designated apparel product categories, in agreement with the planning department, define price positioning by brand, RRP (retail recommended prices) and final sales prices, and their evolution based on sales analyses; build ranges while respecting the margin objectives set by management
• Competitive intelligence: active monitoring to follow market trends and the ranges developed by competing brands in terms of product function and price positioning, on the European market
• Opportunity analysis: identification of new opportunities to support brand growth
• Reporting: creating, updating and socialising various dashboards to enable transparency of Own Brand performance to the wider team
• Coordination with creative teams, product development, sales, logistics

Requirements

• Experience: 10+ years in a sportswear, fashion, or outdoor brand in a similar role.
• Commercially Savvy: Strong grasp of both product creation and sales performance dynamics.
• Creative & Innovative: Strong creativity and the ability to innovate - you bring fresh product ideas and practical ways to bring them to market.
• Product Knowledge: You understand the expectations of textile products used in sport (performance, durability, comfort, washcare, breathability, etc.).
• Trend-aware: Naturally curious about trends in sport and performance apparel.
• Analytical: Confident working with numbers and translating data into strategic actions.
• Collaborative: Excellent interpersonal skills; comfortable working across multiple teams and cultures.
• Organised & Autonomous: Able to manage multiple projects with precision and independence.
• Excellent Excel skills
• Experience with Mode or other BI/reporting tools desirable
• Proficient with Microsoft (PowerPoint, Teams, Outlook) and Google tools
• Languages: Fluent English; French fluency desirable (daily use).
• Negotiation: Experienced in negotiation techniques.

Salary & Benefits:

£40,00 - £45,000 depending on experience

• Friendly and dynamic working environment with Core Hour working patterns!
• Holiday - get stuck into your adventures! 25 days of holiday a year as standard, with the opportunity to purchase an additional 5 days extra! Our Bank Holidays are flexible as well.
• Work anywhere in the world for up to 30 working days a year!
• Access to great quality kit with an awesome 25% staff discount
• Learning and Development budget available.
• Regular Lunch & Learn sessions.
• Socials - A social budget which grows every time we hit budget, with a social team that just loves using it!
• Hybrid working model where we are mostly remote. But don't worry when you're in the office we'll have lots of free food and drink - help yourself to tea and coffee as well as healthy snacks and fresh fruit. Other treats are also on hand - Chocolate Hobnobs are an office favourite!
• Workplace pension - we're set up with The People's Pension to make sure we're contributing to help you save for retirement.
• Raiys - our multi-use wellbeing platform
• Access to Pluxee and MyGym discounts so you can keep active wherever you are in the country

Use of AI:

We encourage the innovative use of AI to enhance your application. Nevertheless, our evaluation will focus on the relevance, accuracy, and authenticity of the content, ensuring any AI assistance contributes to a clear and genuine representation of your skills and experience. Applications that seem to overwhelmingly rely on generic AI-generated content, without demonstrating a clear understanding of the role or your unique qualifications, may not be considered.

About the SportPursuit Team:

SportPursuit, part of the Sportscape Group, fuels sporting adventure with affordable, great quality kit. Founded in 2011, we are an innovative online retailer with over 10 million members across the UK, Europe and beyond. We hunt down the best deals available online on a wide range of quality sports and outdoor brands and create an inspiring, personalised shopping experience for each customer. Everyone in the SportPursuit team has the opportunity to make a difference and help grow the business.

Our Sportscape Group Values:

We play as one team

We push the boundaries

We all make a difference

We love to win together

Diversity at SportPursuit:

SportPursuit recruits, employs, trains and promotes regardless of race, religion, colour, national origin, sex, disability, age, gender identity and/or expression, or any other protected status. SportPursuit are dedicated to nurturing an inclusive environment where employees can bring their full selves to work. We celebrate diversity of thought and recognise the strength and dynamism that comes with it.

Location: Remote-first (UK-based) - with team days in our London office every two months.

This role is also open to candidates based in France - please see the French job ad for for country-specific details.

Salary: £40,000 - £45,000

Company: Sportscape - the home of SportPursuit and Private Sport Shop

Please note that we currently do not hold a sponsorship license for work in the UK and we will only accept candidates eligible to work in the UK.