Digital Product Manager

RxBenefits is seeking a Digital Product Manager to support the development and execution of digital strategy across our customer focused platforms. This role works closely with the Lead Digital Product Manager and cross functional partners to enhance adoption, improve content and experience consistency, and contribute to product roadmap development across our member portal, agent desktop, and broker/client portal.

The Digital Product Manager plays a key role in gathering insights, shaping recommendations, supporting product storytelling, and ensuring that our digital products evolve in alignment with user needs. As our company continues to expand and embrace new technologies, this role offers the opportunity to make a meaningful impact on our customers’ digital journey.

The ideal candidate is passionate about advocating for members, clients, brokers, and other key healthcare stakeholders, and brings a user-centered mindset to every idea, opportunity, and strategy.

Focus Platforms: Agent desktop, broker/client portal

Essential Job Responsibilities Include:

• Creates user-centered, value-driven product roadmaps for 1-2 digital products, in collaboration with experience strategists, researchers, and the Lead Digital Product Manager.
• Creates compelling future state visions for key digital products, helping articulate clear and compelling narratives.
• Leads cross-functional prioritization workshops, capturing insights and helping organize feature recommendations.
• Provide recommendations to improve content and design, grounded in human-centered design best practices.
• Assist with digital adoption efforts, including email and text message campaigns.
• Collaborate with marketing to review and refine content across digital portals.
• Defines digital goals for our digital assets, monitoring performance indicators and identifying areas for improvement.
• Support communication of product updates to customer-facing teams and leadership in partnership with the Lead Digital Product Manager and Sr. Director.
• Identify new feature opportunities, assessing user value, brand alignment, and competitive insights.
• Gather and synthesize data to support business cases, product recommendations, and roadmap decisions.
• Translate insights, ideas, and complex concepts into clear, user-centered communications for diverse audiences.
• Build strong partnerships across teams, advocating for human-centered design and contributing to multidisciplinary project work.

Required Skills / Experience:

• Bachelor’s degree in marketing, business management, design strategy, or equivalent experience.
• 5–7+ years of experience in product strategy, product program management, experience design strategy, digital strategy, or related fields.
• Strong communication skills, including experience creating presentations and summarizing recommendations.
• Demonstrated experience supporting digital product roadmaps and go to market efforts.

Preferred Skills/Experience:

• Knowledge of or experience within healthcare.
• Experience with both B2C and B2B digital products.
• Exposure to product management and/or product marketing.
• Experience incorporating new technologies (e.g., AI) into digital product recommendations.
• Master’s degree in business, design strategy, or related field.

Based on relevant market data and other factors, the anticipated hiring range for this role is $111,200 to $139,000 annually. Final compensation rates will be determined based on various factors, including but not limited to experience, skills, knowledge, and internal equity considerations. This role is also short-term incentive eligible. Incentive amounts will vary by individual and business goals.

We are committed to fair and equitable compensation practices. The final salary offered to the selected candidate may vary from the posted range due to individual qualifications. Our goal is to ensure that all teammates are compensated fairly and competitively based on their contributions to our organization.

RxBenefits is also committed to providing best in class benefits to our teammates. We offer a robust total rewards package that includes:

• Remote first work environment
• Choice of a HDHP or PPO Medical plan, we pay 100% of the premium for the HDHP for you and your eligible family members
• Dental, Vision, Short- and Long-Term Disability, and Group Life Insurance that we also pay 100% of premiums (for your family too on Dental and Vision)
• Additional buy-up options for Short- and Long-Term Disability and Life Insurance
• 401(k) with an employer match up to 3.5% available after 60 days
• Community Service Day to give back and support what you love in your community
• 10 company holidays including MLK Day, Juneteenth, and the day after Thanksgiving plus a floating holiday to use as you like
• Reimbursements for high-speed internet, we’ll send you a computer and monitors to help you do your best work
• Tuition Reimbursement for accredited degree programs
• Paid New Parent Leave that can be used for adoption or birth
• Pet insurance to protect your furbabies
• A robust mental health benefit and EAP service through Spring Health to support you when you need it most