Product Marketing Manager (all genders)

THE ROLE

We're looking for a Product Marketing Manager to join our Growth Product Marketing team. In this role, you'll shape and own the go-to-market strategy for key areas of the Paessler platform, translating our global product strategy into measurable impact.

Reporting to the Director of Product Marketing, you’ll work closely with Product, Sales, Customer Success, RevOps, and Marketing, to scale both product-led growth and world-class go-to-market execution at Paessler. You thrive in cross-functional environments, enjoy turning complex technology into compelling stories, and believe great Product Marketing is equal parts market insight, strategic vision, execution, and measurement.

You’ll play a critical role in gathering customer, competitor, and market insights, and converting them into validated market opportunities, influencing product direction, and developing resources and initiatives that empower both our sales teams and our prospects to discover, adopt, and champion our products.

YOUR TASKS

• Understand and translate product value
• Partner with Product Managers and GTM teams to deeply understand product capabilities and customer use cases, translating them into clear, compelling, and differentiated value for prospects and customers.
• Own positioning and messaging
• Define and evolve product positioning, messaging frameworks, and value propositions grounded in customer needs, competitive insights, and real-world feedback.
• Support launches and GTM plays
• Partner with Product, Sales, and Marketing to plan and execute launches and GTM motions, including persona definition, segmentation, messaging, and cross-functional alignment.
• Drive product-led growth
• Develop and optimize resources that enable self-serve discovery, adoption, and expansion. Continuously test and refine messaging based on funnel performance, usage data, and adoption insights.
• Be the voice of the market
• Gather, synthesize, and analyze market trends, customer feedback, buying behavior, and competitive dynamics to inform messaging, campaigns, and asset prioritization.
• Stay ahead of the competition
• Monitor the competitive landscape and provide actionable insights and recommendations to maintain differentiation.
• Lead with data
• Use data to inform decisions, measure impact, and iterate. You’re comfortable building reports, interpreting performance metrics, and turning insights into action - if it can’t be measured, it doesn’t ship.

YOUR PROFILE

• 4+ years of experience in Product Marketing, Sales Enablement, Content Marketing, or a related role within a B2B SaaS or technology company, with demonstrated ownership of both product positioning and go-to-market strategy and execution oversight.
• Exceptional writing and communication skills, with the ability to distill complex technical concepts into clear, differentiated, and persuasive narratives
• Highly data-driven and curious, with a strong bias toward experimentation, learning, and iteration
• Proven ability to influence and collaborate across Product, Sales, and Marketing teams without formal authority
• Hands-on experience creating enablement assets and programs that support sales or customer-facing teams
• Experience with product-led growth (PLG) or self-serve adoption motions is a strong plus
• Experience in network monitoring, IT infrastructure, or enterprise software - especially in domains relevant to Paessler’s solutions - is highly valued

FACTS FOR YOU

• Many possibilities to further develop your individual skillset
• Innovative and creative work environment with plenty of room for new ideas
• A structured onboarding phase with experienced colleagues
• Flexible working hours and a family-friendly environment
• Permanent employment contract
• A great working atmosphere in an enthusiastic international team with flat hierarchies
• Paessler is a fast-growing midsized company that has been in the market for 20 years. The company is focused on long-term goals and is currently comprised of 400+ employees

INTERESTED?

Make it easy for yourself and use the application button below.

Your contact person for this great job is Annalena Klein.

And at the end, a very important note:

For us, diversity is more than just a word — it's a commitment. Our job posts are geared towards all people, regardless of their gender, sexual orientation, background, faith, or physical abilities. We value diversity and strive to create a work environment that prioritizes equal opportunities and inclusion. In line with this objective, please note that candidates with severe disabilities will be given preferential consideration over applicants with equal qualifications. At Paessler, we're determined to break down barriers and provide everyone with the chance to develop their full potential. Please feel free to let us know if you believe there are ways we can improve the wording of our jobs posts or our overall recruitment approach. Let's work together to create a more colorful and inclusive corporate culture!