Product Marketing Manager

Learning that powers every future

At Cengage, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Cengage's portfolio of businesses supports student choice by providing a range of pathways that help learners achieve their goals and lead a choice-filled life.

Our culture values inclusion, engagement, and discovery

Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work.

Summary:

The Regional Product Marketing Manager supports product strategy execution and go‑to‑market (GTM) readiness for regional and publishing portfolios by translating market insights, customer needs, and product inputs into clear, locally relevant messaging and enablement assets.

This role reports to a regional marketing leader. It partners closely with local teams across the region. It also collaborates with the central Product Marketing group on core positioning, messaging frameworks, and GTM approach. The role plays a critical part in adapting global strategies for regional markets and representing regional needs, insights, and opportunities back into global planning.

What you’ll do here:

• Support regional go‑to‑market readiness and product launches for domestic (in‑region) publishing programs and International Editions by coordinating messaging, enablement assets, and timelines across Product, Marketing, and Sales teams.
• Translate global product positioning and messaging frameworks into compelling, regionally relevant value propositions aligned to local curricula, buyer needs, pricing models, and market dynamics.
• Assess regional market dynamics, customer needs, competitive landscape, and local regulatory or adoption considerations to shape product positioning, roadmap communication, and GTM execution.
• Deliver structured collection and synthesis of voice‑of‑customer and voice‑of‑field insights from regional markets to support messaging, enablement materials, and launch readiness.
• Shape and influence regional product and publishing roadmaps, including International Editions, by providing market‑, customer‑, and field‑informed inputs in partnership with regional Product Management colleagues.
• Develop and maintain foundational product messaging for the domestic publishing portfolio, including value propositions, target personas (buyers, users, influencers), and product descriptions, ensuring alignment with global standards while reflecting local market needs.
• Partner with regional Sales Enablement teams to support the creation and maintenance of sales enablement tools, including product demos, one‑pagers, pricing narratives, and outbound messaging.
• Own and maintain regional product messaging across web and marketing channels, ensuring accuracy, consistency, and alignment with both regional priorities and global product strategy.
• Collaborate with the global Product Marketing team to share regional insights and feedback loops that inform global positioning, launch planning, and lifecycle strategy.
• Drive regional industry visibility through relevant awards, sponsorships, certifications, trade shows, and Cengage‑hosted events or webinars aligned with regional product lifecycles and releases.

Skills you will need here:

• Understanding of product marketing and go‑to‑market concepts, including product positioning, customer segmentation, and GTM readiness.
• Experience in adapting and regionalizing global product strategies and messaging for local markets.
• Ability to analyze regional market dynamics, including competitors, customer and field feedback - and translate insights into clear messages and sales materials.
• Strong cross‑functional collaboration skills and ability to work effectively with regional teams while maintaining global alignment.
• Proven track record in influencing decision‑making internally - through insights and partnership.
• Strong written and verbal skills, with the ability to create concise, audience‑appropriate product messaging and sales tools.
• Experience developing or supporting sales enablement assets such as one‑pagers, knowledge transfer documents, and product or sales demos.
• Bachelor’s degree in Marketing, Business, Communications, or a similar field, or equivalent practical experience.
• Typically requires 2+ years of related experience in product marketing, regional marketing, publishing, or equivalent practical experience.