Healthcare Product Manager - New Markets

Our client is hiring a Senior Product Manager focused on new market evaluation and expansion for a healthcare software portfolio. This role will lead upstream discovery to determine where to invest next, with an initial focus on international expansion and ambulatory or primary care/outpatient settings beyond acute care hospitals.

You will own the end-to-end work of identifying high-potential segments, validating needs through customer and stakeholder discovery, assessing product-market fit for the existing portfolio, and building executive-ready recommendations. Depending on what the research reveals, you may drive go-to-market strategy and partnerships for near-term entry, and in some cases own net-new product development from concept through launch.

This is a highly visible role that requires strong executive presence, comfort operating in ambiguity, and the ability to translate market insight into clear business cases and investment recommendations.

Responsibilities:

• Lead voice of customer discovery across target segments through 1:1 interviews and structured research
• Build market segmentation, use case frameworks, and clear problem statements
• Analyze competitive landscape, trends, and buyer dynamics to identify where and how to win
• Evaluate opportunities based on customer value, market potential, feasibility, and strategic fit
• Develop business cases including market sizing, assumptions, ROI, risks, and recommended investment levels
• Partner with Finance and cross-functional leaders to support decision making with clear trade-offs
• Present findings and recommendations to executive stakeholders, including go/no-go and market entry sequencing
• When the opportunity is primarily portfolio fit and gap closure, own go-to-market strategy, partnerships, and commercialization alignment with Sales and Customer Success
• When net-new product is required, own product definition and delivery in partnership with Engineering and Design through launch and iteration
• Ensure pilots or early market entry efforts remain aligned to the original customer and market intent

Qualifications:

• 7+ years of product management experience in healthcare software (or closely related health tech environments)
• Demonstrated ability to lead market research, customer discovery, and competitive analysis, and translate insights into strategy
• Proven experience building business cases and supporting investment decisions (market sizing, ROI, assumptions, risk framing)
• Software delivery experience as a product manager (you have shipped products, not only done strategy)
• Strong understanding of healthcare workflows and regulated environments, and ability to navigate buyer and stakeholder complexity
• Excellent communication skills and executive presence, capable of leading senior stakeholder conversations
• Comfort operating in ambiguity and driving clarity in “white space” problems

Nice to Have:

• Experience with ambulatory, outpatient, or primary care workflows
• Experience with international market entry and or partnerships
• Experience running pilots, incubation efforts, or 0-to-1 product initiatives