Nike's Massive Restructuring: 1,400 More Jobs Cut as 'Win Now' Plan Reshapes Tech and Operations

Nike is cutting even more jobs globally as it pushes deeper into its turnaround effort, which is increasingly reshaping how the company operates from its tech teams to its factory floors.

In a memo sent Tuesday, chief operating officer Venkatesh Alagirisamy said the layoffs are part of the next phase of Nike's "Win Now" plan, a sweeping restructuring aimed at restoring growth after several quarters of slowing sales. The cuts affect 1,400 operations roles across North America, Europe, and Asia, accounting for less than two percent of Nike's global workforce.

"Across the company, we have been taking deliberate steps to strengthen our foundation, sharpen how we compete, and build a model designed to deliver long-term profitable growth," Alagirisamy wrote, adding that "global operations is critical to that effort."

The layoffs are the latest in a string of cuts tied to Nike's broader effort to streamline operations and reduce internal complexity. In January, the company said nearly 800 jobs would be eliminated as it consolidated U.S. distribution centers across Tennessee and Mississippi. Just weeks later, its subsidiary Converse implemented its own reductions, though it did not disclose how many employees were affected.

Now, however, Nike is signaling that the restructuring is far from over.

"Over the coming months, we will continue evolving global operations to better serve athletes and the business with more speed, simplicity, and precision," Alagirisamy said, noting that the changes will impact team structures, work locations, and overall headcount as the company aligns itself with what it sees as future demand.

Much of that realignment is concentrated in how Nike builds and delivers its products. The company is reshaping its technology organization to "sharpen alignment with the business" and "build leaner teams," consolidating its footprint while concentrating resources in two key hubs: the Philip H. Knight Campus and its India Technology Center. At the same time, Nike is reworking operations across its Air Manufacturing Innovation facilities in Oregon, Missouri, and Vietnam, adjusting staffing and streamlining processes to improve efficiency and resilience.