The Future of Work: Jobs at Risk from AI
In 2024, Microsoft found that 75% of global knowledge workers were using AI at work, signaling a major shift in the job market. Experts predict that roles focused purely on output are under the most pressure, with automation and artificial intelligence set to make certain jobs obsolete in the next 10 years.
A study by Linkee, an AI-powered link building automation software, analyzed various marketing roles based on metrics like AI replacement risk, role growth projections, and public interest data. The results highlight which positions are most vulnerable.
Key Findings from the Study
- Risk Score: Indicates how likely a job is to become obsolete.
- AI Replacement Risk Rate: Shows how easily a role can be automated.
- Role Growth Rate: Reflects the potential for expansion and development in the role.
The 10 Jobs Most Likely to Disappear
- Copywriter: With an AI replacement risk of 85% and a risk score of 90, this role is the most vulnerable due to the commoditization of content creation.
- Customer Experience Specialist: Risk score of 89 and negative growth rate (-5.0%), as automation handles customer interactions more efficiently.
- Advertising Sales Agent: Niche role with a risk score of 74 and negative growth (-6.6%), as repeatable tasks are automated.
- Radio Promotions Manager: Negative growth rate (-4.0%) and risk score of 66, with niche appeal making it less sustainable.
- Video Content Editors: 65% AI replacement risk and risk score of 64, as AI-generated videos become more prevalent.
- BTL Marketing Specialist: 59% AI replacement risk and low growth (4.9%), emphasizing the need for multidisciplinary skills.
- SEO Specialist: High demand but 58% AI replacement risk, highlighting that strategic decision-making is key to survival.
- Marketing Analyst: Risk score of 45 and 48% AI replacement risk, saved by operating at the intersection of data and strategy.
- Graphic Designer: 59% AI replacement risk and only 2.5% growth, as output-based roles face commoditization.
- Product Marketing Manager: Lowest risk with a score of 43 and 39% AI replacement risk, due to its multidisciplinary nature.
Vahan Poghosyan, Co-Founder & CEO at Linkee, notes: "The roles that last aren't the ones producing more. They're the ones deciding what matters." To stay competitive, professionals should focus on building AI fluency, expanding beyond single roles, and demonstrating impact with revenue-linked metrics.
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