Senior Product Manager - Product Led Growth

Senior Growth Product Manager (PLG | B2B SaaS)Location: Remote (UK-based)

Salary: £75,000 – £90,000

Company Overview

• Established and growing B2B software vendor operating within the finance technology space
• Provides workflow and process automation solutions into finance teams and the Office of the CFO
• Serves SME and Mid-Market organisations across the UK and international markets
• Strong product-market fit with a consistent and expanding customer base
• Currently investing in Product-Led Growth (PLG) to build a scalable, self-serve acquisition and conversion engine alongside a sales-led approach

Role Overview

• Ownership of the self-serve funnel, from initial signup through to activation and paid conversion
• Focus on improving conversion, activation, and overall user journey performance
• Highly hands-on role centred around experimentation, data analysis, and execution
• Responsible for evolving an existing PLG motion into a more structured and scalable growth engine
• Strong emphasis on data, with end-to-end ownership from event tracking through to insight generation and action

Key Responsibilities

• Own the end-to-end self-serve funnel from user signup to paid conversion
• Identify and resolve drop-off points within onboarding journeys
• Design, execute, and analyse A/B tests across onboarding flows, messaging, and user experience
• Run a consistent, hypothesis-driven experimentation programme
• Analyse product and user data to identify friction points and growth opportunities
• Build and optimise lifecycle journeys, including onboarding and behavioural messaging campaigns
• Develop targeted in-app and email engagement to improve activation and conversion
• Enhance onboarding experiences and product interactions to increase adoption
• Work closely with Marketing to understand acquisition channels and improve conversion by segment
• Support the development of attribution models to better understand performance across the funnel
• Analyse cohort behaviour and funnel performance to inform decision-making
• Present clear, data-driven insights to senior stakeholders
• Collaborate with Product, Marketing, and Sales teams to align on growth initiatives
• Feed insights into product roadmap discussions to support adoption, retention, and expansion
• Leverage AI tools to accelerate experimentation, analysis, and delivery
• Support the development of early-stage growth capability within the team

Skills & Experience Required

• Proven experience owning a Product-Led Growth or self-serve funnel within a B2B SaaS environment
• Demonstrated success improving conversion across onboarding and activation
• Strong data fluency, including:
• Working with event-level product data
• Segmenting users and analysing cohort behaviour
• Building dashboards and communicating data-driven insights
• Translating analysis into clear product and growth actions
• Experience using product analytics, engagement, and feedback tools
• Track record of running regular A/B testing and experimentation programmes
• Hypothesis-driven approach to problem solving
• Commercial mindset, with the ability to link product activity to business outcomes
• Experience working cross-functionally with Product, Marketing, and Sales
• Ability to operate independently in a fast-paced environment
• Strong communication and stakeholder management skills
• Experience using AI tools to improve efficiency and output

Desirable Experience

• Experience working on SaaS products with onboarding or activation dependencies
• Familiarity with lifecycle messaging or in-app engagement platforms
• Exposure to finance, accounting, or fintech software environments
• Basic wireframing or prototyping capability