Growth Marketing Manager (Influencer & Creator)

TryHackMe is the fastest-growing online cyber security training platform. Our mission is to make learning and teaching cyber security easier by providing gamified security exercises and challenges. Having only been around for a handful of years, we’ve grown to more than 6+ million community members and our growth isn’t slowing down! 🥷 The Role We’re looking for a Growth Marketing Manager (Influencer & Creator) to build and scale TryHackMe’s influencer and creator-led growth engine. At TryHackMe, trust and credibility matter. Our most effective growth comes from educators, practitioners, creators, and builders who genuinely use and believe in our platform. In this role, you’ll own the strategy and execution of influencer, creator, and affiliate-style programs that drive awareness, user acquisition, and long-term adoption. You’ll work closely with Brand, Content, Community, and Product Marketing to turn creators into authentic advocates — and advocacy into measurable growth. Reporting to the Head of Marketing. What You Will DoInfluencer & Creator Strategy

• Own TryHackMe’s influencer and creator growth strategy, with a focus on:

• Cybersecurity educators and trainers
• Practitioners and professionals
• Technical creators on YouTube, Twitch, LinkedIn, X, Reddit, and blogs

• Identify, recruit, and onboard creators aligned with TryHackMe’s mission, values, and audience
• Define creator tiers, engagement models, incentives, and lifecycle programs

Campaigns, Partnerships & Execution

• Plan and execute influencer-led campaigns across:

• Educational content
• Tutorials, walkthroughs, and challenges
• Live streams, AMAs, and community activations

• Manage end-to-end creator partnerships:

• Outreach, negotiation, contracts, and ongoing relationships

• Collaborate with Community and Customer Marketing to integrate creators into:

• Events, hackathons, CTFs, and community programs

• Ensure creator content is authentic, technically credible, and on-brand

Measurement, Attribution & Growth Impact

• Define success metrics for influencer and creator programs, including:

• Traffic, sign-ups, activation, and paid conversion
• Content performance and engagement
• Cost efficiency and ROI

• Own tracking, attribution, and reporting for creator-driven growth
• Run experiments across creators, formats, and platforms to identify scalable growth levers

Cross-Functional Collaboration

• Partner with Brand and Content teams to align creator narratives with campaigns and launches
• Collaborate with Community to turn creators into long-term advocates and leaders
• Share insights on audience behavior, content performance, and channel opportunities across the org

What You Will BringEssential

• 4–7+ years experience in growth marketing, influencer marketing, or partnerships, ideally in SaaS, tech, or education
• Proven experience building and scaling creator or influencer programs with measurable growth impact
• Strong understanding of creator platforms (YouTube, Twitch, LinkedIn, X, Reddit, etc.)
• Data-driven mindset with experience tracking attribution, conversion, and ROI
• Excellent relationship management and negotiation skills
• Strong judgment around brand safety, authenticity, and long-term creator value

Desirable

• Experience in cybersecurity, developer tools, or technical education
• Familiarity with affiliate, referral, or ambassador-style growth programs
• Experience working with community-driven or PLG products
• Startup or scale-up experience with comfort owning strategy end-to-end
• Creative, experimental mindset with a bias toward rapid iteration

Why Join TryHackMe

• Build a creator-led growth engine rooted in trust and education
• Work with some of the most respected voices in cybersecurity and tech learning
• Own a high-impact channel with clear growth and revenue influence
• Collaborate with brand, community, and product teams in a mission-driven company

Benefits & Perks 💸 Salary – We hire across 34+ countries. Compensation is based on location, seniority, interview performance, and market benchmarks. 🚣 100% Remote – Work from anywhere with at least 6 hours’ overlap with UK time. 🕒 Flexi Time – Choose your own hours with a minimum 4-hour overlap with the UK working day (8am–6pm). 💻 Tools – A dedicated work laptop + accessories you need. 👕 Swag Pack – Start your TryHackMe journey with branded swag. 💪 Personal Development – £2,500 annual training budget for certifications and more. ⛱️ Company Retreat – Annual retreat, fully paid for by TryHackMe. 🍕 Lunch on Us – We’ll cover your lunch order during recurring company virtual lunches. 🧡 Health Insurance – Provided if public healthcare isn’t available in your country. 🍼 Enhanced Maternity & Paternity – Above statutory requirements. 💸 401k / Pension – Easy retirement saving with company contributions. Please note: At this time, we are unable to provide visa sponsorship. Hiring Process

• Application review
• Screening interview (30m)
• Scenario-based interview (60m)
• Co-founder interview (30m)

TryHackMe takes the pain out of learning and teaching cyber security. Our platform makes it a comfortable experience to learn by designing prebuilt courses that include virtual machines (VM) hosted in the cloud and ready to be deployed. This avoids the hassle of downloading and configuring VMs. Our platform is perfect for CTFs, Workshops, Assessments, or Training. We've come a long way since launching in 2018, with over six million users on the platform!