Co-Founder

Company: Slay Girlie

Location: Remote

Compensation: Equity only (Generous shareholder agreement; competitive salary to be allocated once turnover permits)

Type: Co-Founder / Part-Time (initially)

About Slay Girlie

Slay Girlie is a bold new digital branding & ecommerce agency helping aspiring fashion influencers and models build, grow, and monetise their online presence. We offer tailored social media strategy, brand development services, and downloadable resources, empowering our clients to take control of their digital identity and stand out in the fast-moving world of fashion and lifestyle content.

As a brand-new bootstrapped start-up with real potential, we’re seeking a Co-Founder who’s ready to build something disruptive from the ground up.

The Opportunity

We're looking for a strategic, creative, and hands-on Co-Founder with deep expertise in:

• Social media (especially Instagram & TikTok)
• Direct outreach and influencer/brand partnerships
• Digital marketing strategies for B2C/DTC audiences
• Canva (for quick-turn content creation, branding and digital assets)
• eCommerce platforms (WP + WooCommerce preferred)

Ideally, you come from a fashion, influencer marketing, or content creator background and have a strong understanding of what it takes to grow an engaged audience online.

Responsibilities

• Co-develop the brand's marketing strategy, voice, and visual identity
• Lead social media growth, campaigns, and direct outreach programs
• Help build and refine downloadable digital products for aspiring models
• Contribute to the design and launch of Slay Girlie's eCommerce presence
• Work closely with the founding team to shape business direction and offerings
• Build partnerships with influencers, micro-creators, and fashion communities

About You

• A social media pro with hands-on experience growing Instagram/TikTok accounts
• Skilled in content creation and creating downloadable content (bonus if you’re great with Canva)
• Experienced in digital marketing for consumer brands (especially DTC/B2C)
• Entrepreneurial mindset with a do-what-it-takes attitude
• Confident in outreach, negotiation, and partnership development
• Passionate about fashion, influencer culture, and building something meaningful
• An expert with eCommerce (DLC) (WooCommerce)

Compensation

This is a non-salaried, equity-only co-founder position at the outset. The selected individual will receive a significant equity stake via a shareholder agreement. A competitive salary will be introduced once turnover allows.

If you’re ready to help build an exciting brand from the ground up and have the drive to turn vision into reality, we want to hear from you.

Let’s help the next generation of models take control of their online presence.