Virtual Marketing Program Manager

About Infosys BPM

Infosys BPM, the business process management subsidiary of Infosys, provides end-to-end transformative services for its clients across the globe. The company’s integrated IT and BPM solutions approach enables it to unlock business value across industries and service lines, and address business challenges for its clients. Utilizing innovative business excellence frameworks, ongoing productivity improvements, process reengineering, automation, and cutting-edge technology platforms, Infosys BPM enables its clients to achieve their cost reduction objectives, improve process efficiencies, enhance effectiveness, and deliver superior customer experience.

Key Responsibilities

You will run and support virtual marketing programs and own virtual event campaigns across the EMEA region. This is a dynamic role for an organized, proactive, and results-driven marketing specialist. You will execute targeted plans to enhance brand, demand, and pipeline for Cisco Security. You will work as an integral part of the EMEA Security Marketing team and will support additional ad hoc projects as required by the business

• Execute the plan and virtual marketing programs to meet deadlines and have handle budget, driving pipeline generation and acceleration across EMEA. This includes working with stakeholders to incorporate digital marketing, demand generation, campaigns, sales prospecting programs, and virtual field events.
• Track and measure results, continually optimizing for efficiency and scale. Deliver detailed reporting and metrics on activity results, campaign effectiveness, Target Account alignment and ROI. Utilize data for real-time adjustments, proactively identify trends and opportunities, and ensure all stakeholders are updated with weekly and monthly reviews.
• Collaborate with the LH360 Product Team to finalize target accounts, execute, and deliver a pan-EMEA strategy, deploying programs that leverage a variety of marketing channels to drive net new logos and accelerate pipeline.
• Monitor and analyse market trends and the competitive landscape for the EMEA region.
• Work with Customer Advocacy to increase EMEA-wide testimonials for marketing activities.
• Collaborate with the EMEA Security Marketing team on ad hoc projects.

You will collaborate across internal and external teams to execute with consistency across the marketing team.

Key Stakeholders:

• Communications/PR Team inc. Social media across EMEA
• EMEA Country Sales teams; Security Sales, Pre-sales/Systems Engineering and SDR teams
• EMEA Security Field Marketing team
• EMEA Partner Marketing

Essential Criteria

• Excellent communication skills, both written and verbal.
• An analytical and data-driven approach to inform recommendations.
• Ability to manage multiple tasks/projects with tight deadlines
• Proven ability to manage virtual programs (seminars, webinars, virtual events from initial planning to final execution, including communications to drive attendance, virtual execution, and follow-up tracking).
• Proven record of accomplishment in executing marketing programs and working in a cross-matrix organization.
• Experience with Excel, SFDC, PowerPoint, Salesforce, Eloqua (desirable).
• Track record of defining and executing demand and field marketing strategies that deliver against funnel metrics and KPIs.
• Understanding of CRM, Marketing Automation, Account-Based Marketing, and email marketing tactics.
• Experience developing and executing multi-channel marketing campaigns and programs across all stages of the funnel.
• Experience delivering virtual event environments with an in-depth knowledge of incorporating virtual event experiences into the buyer’s journey to create demand.
• Experience working with sales, including joint planning and execution, lead
• A passionate marketer with great attention to detail.

Benefits:

• 25 days holiday excluding Bank Holiday’s Leave Year runs from April 1 to March 31
• Sick Pay (3 paid Days in a 12-month period)
• Employee discounts – Perk Box
• Access to training platform for PD – Lex
• Pension – employer contribution 3% employee contribution 5% - total 8% of designated banding
• Income Protection
• Employee Assistance Program (EAP)