Senior Content Writer (VC-Backed Scaleup)

$1.7 billion+ pledged to charity and counting 

Help us in our mission to make Wills a force for good 💛

EveryWill is the largest Will-writing platform in Australia and New Zealand, writing around 24% of all online Wills across the region. Our B2B SaaS platform is used by more than 1,200 charities and has already helped generate over $1.7 billion in future charitable gifts.

Following our recent Series A, we’re scaling across Australia and New Zealand and preparing for expansion into the United States. And we’re looking for a Senior Content Writer to help us make it a success! 

What you’ll do

• Write across B2B and B2C channels including campaigns, website, email, SEO, blogs, reports, case studies, and product copy
• Work closely with the Head of Marketing, B2B Marketing Manager, designer, and agency partners on campaigns and messaging
• Help evolve our tone of voice, messaging frameworks, and content systems
• Balance brand storytelling with conversion-focused writing and SEO/AEO best practices
• Use AI thoughtfully to increase speed and output while maintaining strong judgment, originality, and taste
• Contribute to campaign ideation and creative thinking across the business

What we’re looking for

• Strong writing portfolio demonstrating high-quality B2B and B2C marketing work
• Experience across both agency and in-house/client-side environments
• Strong understanding of messaging, narrative, and SEO fundamentals
• Comfortable operating as a senior individual contributor in a fast-moving environment
• Excited by both strategic thinking and hands-on execution
• Motivated by purpose and impact

Bonus points for

• Startup or scale-up experience
• Exposure to the non-profit space
• Experience supporting creative strategy or campaign development

Why this role matters

This role will help shape the voice of EveryWill as we scale, building trust, emotional connection, and clarity across everything we do. It’s a rare opportunity to work in a category that genuinely matters, helping more people plan for the future, support the people they love, and contribute to causes they care about.

Life at EveryWill 

• We’re a flexible life and family-friendly company. Need to work around school, home or other commitments? You’re free to set when you start and finish your day and everything in between.
• We’re a genuinely nice bunch of humans, and we live our values of being thoughtful, humble and tenacious
• We can’t guarantee you’ll become a zen master, but we prioritise mental balance and wellbeing. All employees have free access to Headspace and paid wellbeing leave 
• Do the best and most meaningful work of your career! 

Salary range: $90,000 - $105,000 (plus super)