Senior APAC Marketing Manager

Summary As Deel continues its rapid global expansion, we are seeking a dynamic and experienced marketing leader to head APAC Regional Marketing. This role will align with the Global Emerging Markets lead to execute a cohesive regional strategy across Asia Pacific, while overseeing two Field Marketing Managers and agency relationships. The Marketing Lead will serve as the Sales-facing orchestrator and strategic marketing leader for APAC, accountable for regional pipeline impact and responsible for adapting global direction into high-impact campaigns across field events, ABM, partner activations, and localized demand generation. You’ll work closely with the Emerging Markets Lead and Sales leadership to synchronize go-to-market priorities, adapt global campaigns for local relevance, and ensure Deel shows up with impact across diverse APAC markets. This is a highly visible, cross-functional role requiring both strategic leadership and hands-on orchestration across multiple channels. The ideal candidate The ideal candidate is a highly adaptable, pipeline-driven leader who balances strategic alignment with the Global Emerging Markets Lead against fast-paced, hands-on execution across APAC. They possess a sophisticated understanding of B2B technology adoption and cultural nuances—from Singapore to Japan—to orchestrate high-impact ABM, digital, and field programs. A data-driven decision-maker obsessed with ROI, they remain deeply adaptable to the fluid nature of a global startup and are an expert in remote, asynchronous collaboration. If this sounds like you, we want to hear from you! ResponsibilitiesRegional Leadership & Sales Alignment

• Act as the marketing POC for APAC leaders, aligning regional GTM execution with the Global Emerging Markets strategy and pipeline targets.
• Partner with Sales to align marketing priorities with pipeline needs and acceleration opportunities.
• Surface local insights, competitor intelligence, and cultural nuance into campaign and content planning.
• Represent APAC in global marketing forums, ensuring regional needs are championed and addressed.

Campaign Orchestration & Localization

• Adapt and localize global emerging campaigns for APAC audiences, ensuring relevance in tone, language, proof points, and customer logos.
• Implement regional ABM programs in partnership with Sales, Demand Gen, and the Global Emerging Markets team.
• Orchestrate and localize centrally-owned campaigns (nurture, webinars, OOH, podcasts, paid) to ensure regional resonance and amplification, leveraging agency support as needed.
• Ensure all marketing plays are tracked, measured, and reported against pipeline goals.

Events & Field Marketing

• Oversee the APAC field event portfolio (trade shows, roadshows, roundtables, dinners, and sales acceleration programs).
• Incorporate virtual events (lunch & learns, Tier 3 webinars) into the regional event mix.
• Ensure all field activations are aligned with global campaign themes and Sales priorities.
• Partner with Global Events to integrate APAC attendance and activations at flagship events.
• Provide strategic direction and oversight, while the Field Marketing Managers for APAC and for Singapore/ANZ own day-to-day execution.
• Manage regional agencies and vendors for logistics, localization, and additional executional support.

Team Leadership & Development

• Manage and mentor two Field Marketing Managers in-region.
• Provide coaching, clear accountability, and career development focused on pipeline impact.
• Oversee regional agencies for translation, localization, and campaign/event support.
• Foster a high-performing, collaborative culture that aligns tightly with Sales and the Global Emerging Markets team.

Measurement & Reporting

• Own pipeline impact for APAC marketing (sourced and influenced).
• Track and report ROI across events, campaigns, ABM, and partner activations to the Emerging Markets Lead.
• Deliver quarterly business reviews (QBRs) with Sales and Marketing leadership.
• Share market insights back to global teams to improve future campaign strategy.

Qualifications

• 8+ years of progressive B2B marketing experience, with a proven track record of regional or field marketing leadership across the APAC landscape.
• Deep subject matter expertise in the APAC B2B market, including a sophisticated understanding of cultural nuances, local media outlets, and varying levels of technology adoption across specific countries.
• Deep understanding of ABM, field events, and digital campaign orchestration across multiple APAC markets.
• Obsessively pipeline-generation oriented; you have a history of meeting or exceeding sourced and influenced pipeline targets in partnership with Sales.
• Highly data-driven and analytical; you are comfortable navigating complex pipeline dashboards, ROI metrics, and attribution models to prove the value of marketing spend.
• Extreme resilience and adaptability; you thrive in a fast-paced, ever-changing environment where priorities can shift rapidly.
• Exceptional communicator with strong executive presence; able to influence senior Sales leaders and align seamlessly with the Global Emerging Markets Lead.
• Expertise in remote and asynchronous work; you are a self-starter who can effectively collaborate across time zones and manage high-output workflows without constant supervision.
• Proven experience managing teams and agencies across diverse cultures and languages.
• Fluency in English required; additional APAC languages (e.g., Japanese, Mandarin) preferred.
• Willingness to travel regionally (30–40%).