Freelance Web Designer

About BLOK

BLOK is a premium boutique fitness company with two London studios and lots of new projects in the works. We're scaling, with new locations on the horizon and a team focused on building something that lasts.

The Role

We're looking for a freelance web designer to join us on an initial project with potential for ongoing collaboration.

The first brief: audit and rebuild a key part of our website to increase conversions. We have a hypothesis about what needs to change, but we want someone who can validate (or challenge) that thinking and execute a solution that's both commercially effective and true to our brand.

This isn't a "make it pretty" brief. We need someone who designs beautifully and thinks in terms of user behaviour - what makes someone click, scroll, convert.

You'll work closely with our Growth Lead and collaborate with our Brand & Content team on visual direction. We find our best work happens with communication and dialogue, rather than a static brief and review process.

What We're Looking For

You must have:

• Experience in Framer, our current website builder
• A portfolio showing conversion-focused design: sign-up flows, landing pages, user journeys that drive action, whilst aligning with wider visual brand direction
• Experience working without a fully codified design system. We have brand foundations (logo, fonts, colours) but you'll need to build on them
• The ability to audit and recommend, not just execute specs
• Excellent async communication that’s clear and proactive

It would be great if you also had:

• Experience in fitness, wellness, or lifestyle brands, especially if you’re used to working on conversion-focused design for higher priced items
• Experience in AB testing and analytics to validate hypothesis and guide decision-making
• A collaborative working style that’s able to take inputs from multiple stakeholders and refine toward something that works
• Experience in lean start-up teams

The Details

• Rate: £400/day
• Commitment: Average ~1 day/week, flexibly distributed
• Location: Remote-first. We have an office in Clapton, London if you prefer working in-person.
• Start: ASAP

How to Apply

Email: waverley@bloklondon.com

1. Your portfolio with at least one example of conversion-focused work
2. A few lines on why this brief interests you
3. Your availability and day rate confirmation